Building a list is the first step in getting your name out there and creating brand awareness. Our comprehensive List Builder allows you to choose segments and create your perfect marketing list based on a range of criteria including, specialties, role, location, and more. To get started, follow the steps listed below.

The List Build

First, start by navigating to the List Builder. Before you begin building your first list, identify the "Create List" button located in the middle of the page. Click this button to start creating your marketing list.

After selecting "Create List," a modal will pop-up. Here, you will give your list a name. Then, hit "Continue."

Once your list has a name, another modal will pop-up; "Add a List Segment." Think of segments as the building blocks to your list. Segments are company types such as:

  • Agencies

  • Design Firms

  • Magazines

  • Corporations, etc.

Start by selecting the first company type you would like to work on; use the criteria to narrow down your segment. Choose from specialty, location, role, and promo preferences. Once you've sent your first email, you can build segments based on who opened and clicked your email promos. As you select criteria your segment results will get more and more targeted. The more time you spend making sure the contacts on your list are relevant, the better your results will be.

Once you have all your selections, hit the "Add Segment" button. Here you will see a compilation of contacts and companies that meet your specified criteria.

You can now choose to make contact and company selections from the segment you just created, or you can choose to add the other segments that will be part of your list, i.e., additional company types.

To add another segment, click the green plus symbol in the "All Segments" section. This action will bring you to another "Add a List Segment" modal. Repeat the same steps as above to create a new segment that will be part of your overall list.

After you have all your segments added, you can start refining your list by selecting contacts and companies. You can check and uncheck companies and contacts from the all segments tab, or you can click on one segment at a time on the left-hand side; this way, you know precisely from what company types you are making selections.


A hyphen indicates an indeterminate state and lets you know some or all of the company's contacts are currently selected.

Arrow in Contact Column

This function allows you to view the full list of the contacts within a company. You may also select individual contacts from a company to add to your list.


As you work, your list will autosave every few minutes.


To stop editing or close out of the list builder application, click the "X" in the screen's top right-hand corner; our application will automatically save your list.


Using filters is an excellent way for members to refine lists swiftly and surface the important contacts to the top. Read more about how to use filters when building and refining a list here.

Once you've completed refining your list, you will see a saved copy of your list within your "Lists" page along with the total amount of contacts within.

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