Knowing if contacts are interested in receiving email promotions or not puts you at an advantage when strategizing your campaigns. Although the cost to send one email is inexpensive, these costs can add up over time. Plus, sending email campaigns to contacts that have opted out of receiving email promotions can do more harm than good to your brand.
Where to Locate Promo Preferences
You can find these preferences throughout our app in three different locations. You will find them in the Directory within the Contacts section, our List Segment modal when building a list, and as a Run-time Filter when viewing the results of a list you are editing.
Breakdown of Promo Preferences
These contacts have indicated they are open to being contacted via email. These contacts have also been identified as deliverable through our email system. To maintain a good sending reputation with all major ESP's (Email Service Providers), we only allow members to send this category out through our system.
Unreachable by email
These contacts have been flagged as unreachable by our email system. Although it's unfortunate, email is consistently changing, and landing in the inbox will continue to be challenging. Our Research Department will continue to update this data and look for ways to land in their inbox. Knowing who you can't reach via email will allow you to strategize different ways to get your work in front of these decision-makers.
These contacts have indicated they no longer wish to receive bulk email promotions. The contact might have globally unsubscribed from our Directory, or they could have unsubscribed from past emails you have sent. Either way, they give us the vital information that they no longer want emails allowing us to strategize different ways to get their attention. You can send direct mail, follow and engage on social, send a DM on LinkedIn, etc.
No email available
These contacts don't currently have a verified email address listed; this usually means our Research Department cannot verify an email address for them. We will continue to contact them every 90-days and try to get their email address added. As we get them added, you will see them populate into our Directory. However, our advice is to find other means to promote your work to these contacts as well.
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