We have implemented Filters to help members limit results and locate important contacts and companies. This article will review some tips and tricks on how to use Filters within the Directory.
Directory Contact Filters
The Keyword search is the most commonly used filter. You can use this to search for a contact, company, or brand. You will see two radio buttons under the search box, limiting to "Contains" and "Starts with." When searching the Directory, these come in handy.
The next Filter is "Company Type." You can limit the database to:
What's more, you can limit the company type by specialty. For example, let's say you are a Director and produce short video commercials for beverages and food. Limiting your filters to specialties that surface contacts working on these items will help your research, list building, and tagging.
Let's talk "Geocentric." Many agencies and companies are hiring these days locally. It saves them money on travel expenses and boarding expenses, and let's be honest; this is a priority these days. Promoting to your local market is extremely important, and this next filter makes it easy for you to identify said local market. Limit your search by country but go even further with limiting by region, state, metro area, and province.
Next, we move into "Role." If you know what titles you are looking for, this filter will work wonders for you. Drilling down your results to specific titles will help you put your marketing dollars and your time spent in situations where you can get the best results.
Last but not least, is our "Promo Preference" and "Tags." With Promo Preferences, you can limit the Directory by creatives that accept emails or don't accept emails. As an artist trying to get creatives to see your work, it would be great if we had emails for all our contacts. Unfortunately, we don't, but the positive is we know who wants them, who is getting them, and who chooses not to receive them anymore. Not being able to email a creative makes it more challenging, but knowing who we need to address and market differently is invaluable.
If you already had contacts tagged, this filter will allow you to bring up the results of those contacts, in turn, making it easy to gather information, document notes, or add to a new email promo list.
These filters are similar to the "Contact" filters but focus on companies, not contacts. You can select "Company Types" and "Specialties" here, too, along with the location.
You can search for a Brand as a keyword, which will pull up the corporate headquarters for that brand. However, it will also pull up the agencies that advertise for that brand as well. In addition to the keyword search, just like in a "Contact" or "Company" filter, you can limit the detailed location filters.
Finally, just like "Contacts" and "Companies," you can limit Brand results by "Specialty" and get results from Brands that work in a specific field.